Emblazoned with the words “Disease, Sickness, Addiction, Poverty...I Survived,” the tees are $20. Deloach will donate a portion of the proceeds raised from the campaign to a hand-selected family or patient that has or currently is being affected by cancer.
“I want to give back because I know the struggles, pains, and emotion that a family goes through when a family member has cancer,” Deloach said in a statement.
Deloach’s mom, Gloria, inspired the philanthropic effort. On August 20th, 2014, three days after her 59th birthday, Gloria succumbed to cancer. The disease started in her breast and traveled to her lungs and bones.
The campaign's slogan is derived from the song “I Survived,” which Deloach created during her mom’s battle with cancer. The song appears on her EP, Da NU Norm; We Made It. The first 10 people who place an order will receive a free physical copy of the project.
According to the American Cancer Society, an estimated 1,665,540 new cancer cases will be diagnosed this year. And, in 2014, nearly 600,000 people are estimated to die from cancer in the nation. The disease is the second most common cause of death in the U.S., accounting for nearly one of every four deaths.
This is the second campaign Deloach has launched in support of cancer victims. Earlier this year, she introduced her “We Are Warriors; We Made It” campaign, which managed to raise more than $400. A portion of those proceeds were donated to the WINGS Cancer Foundation.
To purchase a shirt, click here. And check out an interview of Deloach talking to me about her debut EP and mom's battle with cancer below.
By Louis Goggans