The sisters have created the brand Angels and Tomboys, which caters to girls with diverse interests between the ages of six and 14 years old.
Angels and Tomboys will launch Friday, May 30th at 6:30 p.m. at Art Village Gallery (410 S. Main, Memphis, TN) during the monthly South Main Art Trolley Tour.
"I hope girls get out of this being able to have their own perfume, smell-good lotions, soaps and stuff. And just to love being yourself," Madison said.
"We want girls to be who they are. Girls struggle with that," Mallory added.
During the launch event, attendees will have the opportunity to sample and purchase products, enjoy a candy buffet, meet Madison and Mallory, and watch them perform their song "Angels and Tomboys."
The kidtrepreneurs have created six signature scents for their line of lotions, body sprays, and soaps — Candied Star Glamour, Frozen Hot Chocolate, Peanut Butter Jelly Time, Deep Fried Ice Cream, Crispie Crème Lemon Cake, and Cotton Candied Apple. The line will also feature T-shirts and bowties themed around the six scents. The average cost of an item is $10.
The sisters hope their brand sparks a "girl power" movement throughout the Bluff City that eventually spills over into other areas. They say they hope to inspire girls to embrace themselves for who they are.
Madison and Mallory decided to market the line to girls with a variety of interests considering that they each have differing personalities and hobbies. Madison loves dancing, sewing, and ballet. She says she wants to be a fashion designer and work in cosmetics when she grows up.
"I'm the girly girl. I like the mall and everything," Madison said. "I like wedges for little girls and skirts and dresses and bows and earrings. I don't like getting dirty."
Her younger sister Mallory is the opposite. She likes playing basketball, skating, and listening to hip-hop. But although she considers herself a tomboy, Mallory aspires to be a hair stylist.
"I'm the rough one," Mallory said. "I like sports a lot. I don't like dresses. I like to wear pants. I like to get dirty."
One thing the girls do have in common is the desire to inspire confidence for girls through their Angels and Tomboys brand. They've been brainstorming the creation of Angels and Tomboys since last year, but were intrigued with the world of entrepreneurship since early childhood. The girls cite their mom, Viara Boyd, as their biggest inspiration.
Boyd formerly owned Silver Feet Dance Academy and is now the director of V-Rock Productions, which organizes fund-raising events for local charities. She assists her daughters with creating items for Angels and Tomboys and provides funding for the brand.
"We want girls to just be unique and embrace every part of being a girl," Boyd said. "Girls want their own stuff. They don't want their mom's or their sister's things. [Angels and Tomboys enables] them to have something that belongs to them."